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Hero Hits 64 Lakh Sales But Honda’s 28% Surge Is The Real Story

Hero Hits 64 Lakh Sales But Honda's 28% Surge Is The Real Story

The numbers are in, and I have to say — the Indian two-wheeler industry just delivered one of its most exciting fiscal years in recent memory. What caught my eye wasn’t the leader at the top, but the brand breathing down its neck with a growth rate that nobody saw coming at this scale.

India’s two-wheeler market closed March 2026 with total sales of 22,66,961 units, a solid 17.96% year-on-year jump over March 2026. But zoom out to the full FY26 picture, and the story gets even more interesting. The industry clocked 2,65,43,018 units for the fiscal year, growing 12.52% YoY. Every major manufacturer posted gains, but the gaps between them are shifting fast.

The Hero vs Honda Battle Is Getting Tighter Than Ever

Hero MotoCorp held onto the crown with 64,68,834 units in FY26, growing 9.66% over the previous year. That sounds comfortable until you look at Honda’s card — 63,69,504 units with 9.23% growth. The difference between the two giants has shrunk to just under 1 lakh units for the full year. That’s razor thin by historical standards.

In March alone, Honda posted a staggering 28.47% YoY growth with 5,49,145 units, while Hero managed 8.50% growth at 5,98,198 units. I’ve been tracking this rivalry for years, and Honda’s aggression in the domestic market — 5,12,303 units in March domestic sales alone — tells me they’re not just chasing volume. They’re chasing the throne.

Hero’s domestic numbers remain strong at 5,52,505 units for March, but the cushion is thinner than it looks. If Honda sustains this kind of monthly momentum into FY27, we could see a leadership change for the first time in decades.

TVS Is The Dark Horse Nobody Should Ignore

While everyone watches the Hero-Honda duel, TVS Motor Company quietly put together the most impressive growth story of FY26. With 56,70,000 units and a 23.02% YoY growth rate, TVS was the fastest-growing major OEM in the country. That’s not a small feat when you’re already the third-largest player.

March was equally strong for TVS — 4,98,584 units, up 24.61% YoY. Domestic sales hit 3,72,833 units with a 25.27% jump, and exports contributed 1,25,751 units growing 22.69%. What I find remarkable is that TVS is firing on both cylinders — domestic and international — simultaneously. Their product mix of scooters, commuter bikes, and the Apache sport range is clearly resonating across segments.

Bajaj, Royal Enfield, And The Rest Of The Pack

Bajaj Auto posted 43,16,850 units for FY26, growing 8.40%. Their March performance was solid at 3,80,473 units with 20.51% YoY growth. What continues to impress me about Bajaj is their export dominance — 1,59,452 units shipped in March alone with 20.73% growth. No other Indian two-wheeler maker comes close to Bajaj’s international footprint.

Royal Enfield had a breakout year. With 12,38,659 units in FY26 and 22.65% growth, the Chennai-based manufacturer is clearly benefiting from its expanding 350cc and 450cc portfolio. March domestic sales crossed the 1 lakh mark at 1,00,406 units, up 14.03%. The only blip was exports, which dipped 8.04% YoY — something they’ll want to address in FY27.

Suzuki clocked 14,39,415 units for the full year with 14.59% growth, though March domestic sales saw a marginal 0.55% decline — making it the only top-six brand to report a domestic dip. Yamaha registered 10,39,756 units for FY26, growing a modest 3.79%. Stable, but not exactly setting the world on fire compared to peers.

FY26 Full Year Sales At A Glance

Brand FY26 Total Units YoY Growth March 2026 Units March YoY Growth
Hero MotoCorp 64,68,834 +9.66% 5,98,198 +8.50%
Honda 63,69,504 +9.23% 5,49,145 +28.47%
TVS 56,70,000 +23.02% 4,98,584 +24.61%
Bajaj Auto 43,16,850 +8.40% 3,80,473 +20.51%
Suzuki 14,39,415 +14.59% 1,28,227 +1.64%
Royal Enfield 12,38,659 +22.65% 1,12,334 +11.20%
Yamaha 10,39,756 +3.79%

Domestic Market Drove The Bulk Of Growth

Domestic sales in March reached 18,64,465 units, up 17.50% YoY. This was the primary growth engine, and it makes sense — rural demand recovery, new model launches across price points, and festive season carryover all played a role. On a month-on-month basis, domestic volumes grew 5.09%, with Bajaj showing the sharpest MoM jump at 18.72%.

What stood out to me was the domestic performance gap between brands. Hero and Honda are neck and neck in the home market, but TVS’s 25.27% domestic growth rate suggests they’re stealing share from someone. Suzuki’s marginal domestic decline is a warning sign — in a market growing this fast, standing still means falling behind.

Exports Paint A Different Picture

Total exports for March stood at 4,02,496 units, up 20.14% YoY but down 13.15% on a month-on-month basis. Bajaj remains the undisputed export king with 1,59,452 units, followed by TVS at 1,25,751 units. Honda’s export surge of 41.50% YoY to 36,842 units is noteworthy — they’re clearly pushing harder into African and Southeast Asian markets.

Royal Enfield’s export dip of 8.04% is the one red flag in an otherwise stellar year for the brand. With new models like the Guerrilla 450 and Himalayan 450 now available in global markets, I expect this to correct in the coming quarters.

What FY27 Could Look Like

The momentum heading into FY27 is strong. EV expansion across scooters and motorcycles, improving rural incomes, and a packed launch calendar from every major OEM suggest the industry could push past the 3 crore annual sales mark sooner than expected. The Hero-Honda gap will be the story to watch. TVS’s trajectory could see them challenge for the number two spot within a couple of years if they maintain this growth differential.

If you’re in the market for a new two-wheeler, this is genuinely one of the best times to buy. Competition is fierce, which means better products, more features, and aggressive pricing across the board. Whether you’re eyeing a commuter, a sporty Apache, a classic Bullet, or an electric scooter, the options have never been richer. Keep an eye on the showroom offers this quarter — manufacturers will be pushing hard to start FY27 on a high note.

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