Half a million motorcycles and scooters in a single month — without a single festive weekend in sight. Hero MotoCorp’s February 2026 numbers just landed, and the data is full of surprises that even seasoned industry watchers did not see coming.
I have been tracking two-wheeler sales data for years now, and what stands out in this month’s breakup is not just the headline growth — it is the sharp divergence between models that are absolutely flying and models that are quietly stalling.
Total Volumes Cross 5 Lakh With 44.56% Growth
Hero MotoCorp reported domestic sales of 5,14,879 units in February 2026, compared to 3,56,165 units in February 2026. That is a 44.56% year-on-year jump — remarkable for a non-festive month. The commuter motorcycle lineup carried the majority of that weight, but several other segments added meaningful contributions too.
What makes this number more impressive is its consistency. Hero is not riding a one-off wave here. The brand has been systematically widening its lead over rivals by strengthening its core commuter offerings while slowly building credibility in EVs and premium bikes.
Splendor’s 3.2 Lakh Month Is Borderline Unreal
Hero Splendor sold 3,21,952 units in February 2026 alone — a 54.96% YoY increase. Let that number sink in. Nearly one in every three Hero units sold last month was a Splendor. No other model from any brand comes close to that kind of single-model volume in the Indian two-wheeler market right now.
HF Deluxe added 71,717 units with a marginal 1.61% growth. It is slower in pace compared to Splendor’s surge, but the HF Deluxe remains a steady seller in deeply price-sensitive rural markets where the brand’s trust factor is unmatched.
Glamour’s 202% Growth Is The Real Headline
If Splendor was expected, Glamour was the genuine shock of the month. Hero Glamour posted 22,677 units in February 2026 — a massive 202.68% year-on-year surge. That kind of triple-digit growth in the mid-commuter segment is extremely rare and signals that Hero’s refreshed Glamour is connecting strongly with urban buyers who want a style upgrade without the premium price tag.
Passion also performed respectably, contributing 20,041 units with 28.48% YoY growth. Xtreme 125R added 18,481 units, growing 14.24% YoY — steady numbers that keep the 125cc premium commuter conversation relevant for Hero.
Destini and Xoom Power Hero’s Scooter Revival
Destini 125 was the standout performer on the scooter side with 27,369 units and an 89.47% YoY jump. Xoom 125 also impressed with 4,168 units and 129.77% growth. The newly launched Xoom 160 contributed 774 units in its very first month of retail sales — early but encouraging numbers for a model Hero is betting on in the growing 160cc scooter space.
However, Pleasure told a very different story — a sharp 39.55% YoY decline to just 7,046 units. For a model that once had a distinct identity in the women-focused scooter segment, this drop is a genuine concern. A product refresh or a fresh marketing approach may be overdue for Hero Pleasure.
Vida EV Grows 133% — Urban India Is Listening
Hero’s electric scooter brand Vida recorded 14,320 units in February 2026, up 133% year-on-year. That is a strong signal that the brand’s investment in EV infrastructure and model range is starting to pay off in metro and tier-1 cities. With fuel costs staying elevated and government EV incentives still active in several states, Vida’s trajectory through the rest of 2026 looks genuinely exciting.
Xpulse Grows Strong, Mavrick 440 Records Zero Sales
In the premium and adventure segment, Xpulse registered 3,602 units with a 112.13% YoY growth — solid evidence that India’s appetite for adventure motorcycles is real and not just a social media trend. The Xpulse’s price positioning makes it accessible in a way that most ADV bikes are not, and that is clearly working in its favour.
But the Mavrick 440 is the number I cannot stop thinking about — zero units sold in February 2026, compared to 52 units in the same month last year. Whether this reflects a supply pause, a model refresh in progress, or declining demand in a segment owned by Royal Enfield, Hero needs to address this quickly. Xtreme 250R managed just 203 units and Karizma 210 scraped by with 13 units — together showing that Hero’s premium motorcycle ambitions still have a long road ahead.
February 2026 Hero Model-Wise Sales At A Glance
| Model | Feb 2026 Units | YoY Change |
|---|---|---|
| Splendor | 3,21,952 | +54.96% |
| HF Deluxe | 71,717 | +1.61% |
| Destini 125 | 27,369 | +89.47% |
| Glamour | 22,677 | +202.68% |
| Passion | 20,041 | +28.48% |
| Xtreme 125R | 18,481 | +14.24% |
| Vida EV | 14,320 | +133% |
| Pleasure | 7,046 | -39.55% |
| Xoom 125 | 4,168 | +129.77% |
| Xpulse | 3,602 | +112.13% |
| Xoom 160 | 774 | New Launch |
| Xtreme 250R | 203 | — |
| Karizma 210 | 13 | — |
| Mavrick 440 | 0 | — |
What February 2026 Tells Us About Hero’s Direction
The big picture here is clear — Hero MotoCorp’s commuter dominance is as firm as ever, and Glamour’s breakout month adds a fresh dimension to that story. Vida’s EV momentum is real and building with each passing month. The weak spots — Mavrick’s zero sales, Pleasure’s decline, Karizma’s near-invisible volumes — serve as honest reminders that premium and lifestyle ambitions still need urgent product and strategy work.
If you ride a Hero, own Hero dealership shares, or are planning a two-wheeler purchase this year, these numbers directly influence resale values, dealership service priority, and long-term model viability. Drop your take in the comments below — surprised by Glamour’s 200% growth, or did Mavrick 440’s zero sales tell you something you already suspected? Share this breakdown with a fellow bike enthusiast who follows the numbers closely.
